Everything about English Football Sponsorship totally explained
Corporate sponsorship of major
English football competitions dates back to the early
1980s, although minor competitions such as the
Watney Cup and
Texaco Cup were sponsored during the early 1970s.
The first competition to be a negotiate a
sponsorship deal was the
League Cup, negotiating a deal in
1982 with the
Milk Marketing Board. It became known as the "Milk Cup" and has since adopted the name of its sponsors in this same way.
The following season in
1983 the Football League negotiated a sponsorship deal with
Canon. Since the formation of the breakaway
Premier League in
1992, the competition has struck up its own sponsorship deals separately from the Football League (though it was unsponsored in its first season).
The last major English competition to negotiate a sponsorship deal was in fact its oldest, the
FA Cup. The competition was sponsored by
Littlewoods for four seasons, starting in
1994,
(External Link
) and by
AXA Insurance for four seasons starting in
1998. It was always carefully named, being the "AXA-sponsored FA Cup", or the "FA Cup sponsored by AXA", and never the "AXA Cup". The FA Cup hasn't had a sponsor in subsequent seasons, but instead shared the team of sponsors of
the Football Association.
From the 2006-7 season, the FA Cup will be sponsored by energy company
E.ON, and will be known as "The FA Cup sponsored by E.ON".
(External Link)
Summary of competition sponsorship deals
Further Information
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